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全美最知名的三所传媒院校

来源：威久留学责任编辑：留学专家浏览:1060次

【导读】：传媒专业是美国乃至全球前途最光明的专业之一，很多传媒系学生向往去美国留学。去美国就读读传媒专业的同学，一定会对未来的职业发展要求很高，下面笔者将推荐美国几所知名院校，大家快来看一看吧。

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传媒专业是美国乃至全球前途最光明的专业之一，很多传媒系学生向往去美国留学。去美国就读读传媒专业的同学，一定会对未来的职业发展要求很高，下面笔者将推荐美国几所知名院校，大家快来看一看吧。马上在线咨询>>>

一、哥伦比亚大学

(1) 新闻学院：新闻学院只开设新闻学硕士(MA/MS in Journalism) 和传播学博士(Phd in Communication) 而新闻学申请难度很大所以要想申请哥大的新闻学一定慎重考虑。

(2)职业进修学院 School of Professional Studies，缩写SPS

专业：战略传播 Strategic Communication 这个项目录取难度要小一些可以考虑

官网：http://sps.columbia.edu/international/programs-at-sps

http://sps.columbia.edu/communication/master-of-science-in-strategic-communication

申请截止时间：1.15 3.15 5.15 要求托福100+ 马上在线咨询>>>

申请要求

二、西北大学

麦迪尔新闻学院(Medill School of Journalism)

整合营销传播(Master of Science in Integrated Marketing Communications)

西北大学整合营销传播硕士(Master of Science in Integrated Marketing Communications)为期15个月(全日制)，共5个Quarter，该项目还有非全日制和远程教育项目;要求申请者本科毕业，不限专业背景，被录取的学生多拥有以下专业背景，如传播学、广告学、市场营销、商学、经济学与新闻学，不要求但建议拥有相关领域工作经验，新生中约2/3的学生有相关工作经验，本科毕业后计划直接入读该项目的申请者，需拥有优秀的本科成绩，要求参加受邀面试，如无法参加校园面试，需参加视频面试。国际学生可申请Merit-based奖学金，无需单独申请。该项目每年招约124人。

官网：http://www.medill.northwestern.edu/imc/

课程：

Core courses

Consumer Insight

Financial Accounting

IMC Strategic Process

Marketing Management

Statistics and Marketing Research

Elective courses

Analytic Techniques

Brand Communication Decisions

Brand Equity

Building Brands with Creative Ideas

Communications and Content Marketing

Consumer Insight for Digital Experiences

Crisis Communications

Customer Value Innovation

Data Governance: Critical Issues in Digital Marketing Communications

Data Management

Digital Analytics

Digital, Social and Mobile Marketing

Digital Strategy

Entertainment Marketing and Analytics

Global Brand Communication Management

Global Perspectives

IMC Law, Policy and Ethics

IMC Leadership

Internal Communications

International Enterprise IMC Innovation (Chile)

Introduction to MarTech

Introduction to Strategic Communications

Investor Relations

Machine Learning for IMC

Media Economics and Technology

Managing Integration

Marketing Mix Analysis

Marketing Public Relations

Marketing Technologies

Media Automation

Media Strategy

Practicum in Media and Technology

Segmentation and Lifetime Value

Shopper Marketing

Social Media

Sports Marketing

Strategic Planning in an E-Commerce Environment

Technology and Innovation Trends: A Primer for Marketers

专业分支：

品牌战略(brand strategy)

内容营销(content marketing)

数字与交互(digital and interactive marketing )

市场分析(marketing analytics)

媒介战略(media strategy)

战略沟通(strategic communications)

申请要求: 官网无具体分数要求马上在线咨询>>>

三、南加州大学

官网：

https://gradadm.usc.edu/our-programs/annenberg-school-for-communication-and-journalism/

其开设的硕士专业有：

传播管理 Communication Management

数字社会媒体 Digital Social Media

全球传播 Global Communication 在伦敦和洛杉矶上课

新闻学 Journalism

战略公共关系 Strategic Public Relations

我重点向你推荐的是传播管理学制1年，共需修读32个学分，要求申请者拥有本科学历，不限专业背景。马上在线咨询>>>

https://annenberg.usc.edu/communication/communication-MCM

研究领域：

https://annenberg.usc.edu/communication/communication-mcm/admissions/areas-focus

市场传播(Marketing Communication)

数字与娱乐管理(Media & Entertainment Management)

健康与社会变革传播(Health & Social Change Communication)

国际与跨文化传播(International & Intercultural Communication)

新传播技术(New Communication Technologies)

组织与战略企业传播(Organizational & Strategic Corporate Communication)

申请要求：

https://annenberg.usc.edu/admissions/graduate-applicants/master-communication-management-fall-2018

截止时间：1.1 (9.1开通申请)

专业介绍：

Marketing Communication

The Marketing Communication track focuses on the management of business communication with customers, clients and general consumers outside the organization. It is particularly valuable for individuals with career interests in marketing and sales, publicity and promotions, market research, marketing management, social marketing, advertising, public relations, public communication campaigns, and public or community affairs.

Media & Entertainment Management

This Media and Entertainment track is for students who wish to pursue or expand careers in media and entertainment fields. Students will study the increasing complex possibilities afforded by the convergence and globalization of media and entertainment.

Health & Social Change Communication

The Health and Social Change Communication track centers on how to influence positive behavioral and social change through effective communication messages and campaigns. Topics covered in the courses in this track include audience analysis, marketing communication and the selection of media channels. It is particularly valuable for individuals with career interests in the health, non-profit and public sectors.

International & Intercultural Communication

The International and Intercultural Communication track is for students who wish to pursue or expand careers in international and intercultural communication management. Students will study the latest developments in communication technologies, organizations, industries, and markets in cross-national, cross-cultural contexts.

New Communication Technologies

This certificate program is for students holding Master's degrees who wish to deepen their understanding of new communication technologies’ impact on individual, organizations, and markets. Students will study foundational concepts and theories surrounding technologies, as well as the latest developments in the field.

Organizational & Strategic Corporate Communication

This track examines both the communication functions as well as the process of communication within organizations. It is particularly valuable for individuals with careers and/or career interests in human resource management, corporate communication, strategic planning, operations management, communication consulting, and other general management functions.

以上就是笔者推荐的几所美国名校，想学去美国学传媒专业的同学还不行动起来。

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